eRank Review (2026): We Tested 10 Keywords Over Two Days

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Hands-on tested: July 16 and July 22, 2026 · Free account, 10 seed keywords run across two days because the free plan allows only 5 lookups per day. Tested the same day as EverBee and Alura on identical keywords. Pricing re-verified on erank.com July 30, 2026.

eRank won our six-tool comparison, and it did not win by having the prettiest interface or the biggest numbers. It won because it was the only tool that told us when a keyword was worthless. This review goes deeper than the roundup did: ten keywords across two testing days, the full data table, and the one panel in eRank that changed how we read every keyword afterwards. That panel is not the search volume. It is the list of countries the searches came from.

The quick verdict

In a hurry? If you research keywords and want numbers you can trust, eRank is the pick, and Pro at $9.99/mo costs a third of EverBee’s $29.99 Growth plan. If you specifically want free sales and revenue estimates, Alura is the only tool still giving those away. If you want to browse Etsy with data overlaid on the page, EverBee’s extension does that better.

What the free plan actually gives you

eRank’s free plan has no time limit and needs no card. It is genuinely usable, but it is generous in an unusual direction: deep on each keyword, stingy on how many keywords you get.

The 5-per-day cap is real and strictly enforced. A counter sits in the top bar showing how many you have left, and when it hits zero you are done until tomorrow. That is why our test ran over two days rather than one.

The genuinely valuable free feature is the one nobody advertises: the Search Results Analysis does not consume a lookup. More on what it contains below.

Pricing: verified on erank.com, July 30, 2026

Every paid tier carries a 14-day money-back guarantee, which is worth noting because it is the opposite of the annual auto-renew complaints that dog some competitors. Annual billing saves $6/yr on Basic, $25/yr on Pro and $90/yr on Expert.

Here is the comparison that matters. eRank Pro is $9.99/mo and gives you 200 keyword lookups a day. EverBee’s Growth plan, the tier that unlocks its revenue estimates, is $29.99/mo. EHunt’s entry tier is now $9.99/mo and cannot return exact-match data for the keyword you searched. On price against capability, eRank is not close to its rivals. It is well ahead.

Our full keyword data, both testing days

Ten seed keywords, five per day, on a free account. These are the raw numbers off our screen, not a summary.

Day 1, July 16, 2026:

Day 2, July 22, 2026:

One inconsistency worth flagging: the KD (keyword difficulty) and Google Searches columns appeared on day 1 but were not in the Keyword Tool layout we saw on day 2. Either the interface changed between sessions or those figures moved deeper into the page. We are reporting what was on screen each day rather than carrying day-1 values across.

The country panel is eRank’s best feature, and almost nobody mentions it

Every tool gives you a search volume. Only eRank tells you where the searches came from, and once you start reading that panel you cannot unsee it.

Here is why it matters. Etsy keyword tools cannot distinguish a buyer typing “personalized dog mom gift” from a print-on-demand seller in another country researching what to list. Both are searches. Both inflate the volume. The country breakdown is the closest thing to a signal that separates them, because genuine buyer demand for US-market giftware concentrates in the US, UK, Canada and Australia. When a keyword’s searchers are majority Vietnam, Pakistan or Morocco, you are almost certainly looking at other sellers doing exactly what you are doing.

Across our ten keywords, this pattern showed up again and again:

Now look at the counter-example. “gothic home decor” has the highest competition of anything we tested at 468,689 listings, which on any other tool reads as a keyword to avoid. But 68.6% of its searchers are in the US and 15.1% in the UK, and its trend line shows a clean, predictable ramp into September and Halloween. High competition with real buyers behind it is a different proposition than low competition with none.

This single panel is the strongest argument for eRank over anything else in the category. No other tool we tested shows it.

Why “<20” is a feature, not a failure

Four of our ten keywords came back as “< 20” average searches. On first read that looks like eRank failing to return data. It is the opposite, and it is the single reason eRank won our comparison.

We asked four tools the same question on the same day: how many people search Etsy for “personalized dog mom gift” each month?

That is a 24,000x spread on “search volume” between the tools, while their competition counts all land within about 40% of each other. The reason is structural: competition is a listing count, which is countable, so tools agree on it. Search volume is each vendor’s private model, so they do not.

Faced with a keyword that has almost no measurable demand, three tools produced a confident number anyway. eRank said it did not have one. When you are deciding what to spend weeks making, a tool that admits uncertainty is worth more than one that manufactures precision. We go deeper on this in EverBee vs eRank.

The CTR over 100% thing, explained

This confused us on day 1 and it recurred on day 2, so it is worth explaining rather than treating as a bug. “custom name necklace” showed 2,523 average searches against 2,762 average clicks, a CTR of 109%. “custom pet portrait” showed 115%.

It is not an error. One search session can produce several listing clicks: a shopper searches once, then opens four listings in tabs to compare them. Clicks can legitimately exceed searches. Read a CTR above 100% as a browsing-heavy, comparison-shopping keyword, which is generally a good sign for a considered purchase like custom jewellery or a commissioned pet portrait. eRank does not explain this anywhere in the interface, which is a documentation gap rather than a data problem.

The free feature that beats every paid competitor: top-100 listing analysis

This is the part of eRank we would pay for on its own, and it is free, and it does not consume one of your five daily lookups.

Run a Search Results Analysis on any keyword and eRank breaks down the top 100 ranking listings for it. For “personalized dog mom gift” our account returned:

• Average price $25.49 and median price $12, a gap that immediately tells you the category is split between cheap digital files and higher-priced physical goods
• Total views across the top 100 listings: 230,700
• A tag word-cloud showing what actually ranking listings are tagged with
• Category percentages, hearts, and listing processing times

That median-versus-average price gap is the kind of thing that changes what you decide to make, and no other free tool in our test surfaced it. If you use eRank for nothing else, use it for this.

Where eRank falls short

It is our top pick, not a perfect tool. Four honest complaints:

• The free plan is stingy on breadth. Five lookups a day is workable for a hobbyist and painful for anyone doing real research. Testing ten keywords took us two calendar days.
• Related keyword ideas are fully paywalled on free. You can see that suggestions exist, with the names teased and the data blurred out. This is the exact opposite trade-off to EverBee, which hands you hundreds of related keywords free but of dubious quality. eRank gives you depth without discovery, EverBee gives you discovery without depth.
• The interface is dated and slower than its rivals. It works, and the daily counter is admirably clear, but next to EverBee it feels a decade older.
• Small rough edges. Keyword input silently auto-normalizes, so “funny nurse t-shirt” became “funny nurse tshirt” without telling us. The CTR-over-100% figure goes unexplained. Neither is serious, both would confuse a beginner.

Scores

• Value for money9.5/10
• Data believability9.5/10
• Keyword research9/10
• Free tier value8/10
• Ease of use7.5/10
• Product research7.5/10

eRank vs the alternatives

eRank vs EverBee: the head-to-head everyone asks about, and we ran it properly in EverBee vs eRank. Short version: EverBee has the better interface and the better in-Etsy browsing workflow, eRank has the more trustworthy data and costs a third as much. If you research keywords, eRank. If you browse Etsy and want data on the page, EverBee.

eRank vs Alura: Alura is the only tool still showing sales and revenue estimates on a free plan, which is a real advantage if that is what you need. But Alura returned 481,900 monthly searches for a keyword eRank measured at under 20, which tells you how much weight to put on its volume figures. Use Alura for revenue estimates, eRank for keyword decisions.

eRank vs EHunt: not really a contest. EHunt scored 6.5, its entry tier is now $9.99/mo against eRank’s $5.99, and it cannot return exact-match data for a keyword you search. EHunt is a brainstorming layer, not a research tool.

Where eRank sits overall: first place at 8.5 in our six-tool comparison, and it is the tool we would put in a new seller’s hands.

FAQ

Is eRank free?

Yes, permanently, with no card required and no time limit. The free plan gives you 5 keyword lookups per day, 1 connected shop with 50 listings, 5 listing audits per day, 1 AI Listing Helper use per day, the Searchers by Country panel, and the full top-100 Search Results Analysis, which does not count against your daily lookups. Related keyword ideas are the main thing held back.

How much does eRank cost?

Basic is $5.99/mo or $5.50/mo billed annually ($65.99/year). Pro is $9.99/mo or $7.92/mo annually ($94.99/year). Expert is $29.99/mo or $22.50/mo annually ($269.99/year). All paid plans carry a 14-day money-back guarantee. Verified on erank.com July 30, 2026.

Is eRank accurate?

More trustworthy than its rivals, with an important caveat. Its competition counts are listing counts, which are countable and match other tools closely. Its search volumes are still a model, like everyone else’s. What sets eRank apart is that it reports “<20” when demand is too low to measure rather than generating a confident number, which is what the other three tools did on the same keyword on the same day. Compare keywords against each other within eRank, and do not quote its absolute volumes as fact.

Why does eRank show fewer searches than EverBee or Alura?

Because it is not inflating them. On “personalized dog mom gift” we got <20 from eRank, 4,200 from EverBee and 481,900 from Alura on the same day. None of these tools can measure Etsy searches directly, so each one models it differently. eRank’s model is the conservative one, and its willingness to return “not enough data” is a deliberate design choice rather than a limitation.

What does a CTR over 100% mean in eRank?

It means clicks exceeded searches, which happens when one shopper opens several listings from a single search to compare them. It is not a bug. Treat it as a signal that the keyword drives comparison shopping, which is common on considered purchases like custom jewellery. We saw 109% on “custom name necklace” and 115% on “custom pet portrait.”

Is eRank worth paying for?

If you research keywords more than a few times a week, yes. The free plan’s 5 lookups per day is the real constraint, and Basic at $5.99/mo lifts that to 100. That is the cheapest meaningful upgrade in the category, and the 14-day money-back guarantee means trying it costs nothing if it does not fit.

What is the Searchers by Country panel and why does it matter?

It shows the geographic breakdown of who searched a keyword. It matters because Etsy keyword tools cannot tell buyers apart from sellers doing research, and both inflate volume. When a US-market giftware keyword shows most of its searchers in Vietnam, Pakistan or Morocco, the demand is largely other sellers. In our test “crochet pattern pdf” was roughly 79% Pakistan and Morocco, while “gothic home decor” was 68.6% US. Same tool, completely different quality of demand.

Tested July 16 and July 22, 2026 on a free account, 10 seed keywords. Pricing re-verified July 30, 2026. We did not test the Competitor Research, Listing Optimization or Trends modules, the Rank Checker, or the Bulk Keyword Tool, and this review does not score them.

Try eRank Free →Free plan · 5 keyword lookups/day · Paid from $5.99/mo · 14-day money-back guarantee